Senior marketing leadership, without the full-time price tag.
Fractional Marketing Director · Perth, WA
Hi there, I’m Laura
Fractional Marketing Director
Over a decade, I've worked with more than 20 companies across 9 industries and 3 continents, scaling startups to international operations and consistently delivering measurable ROI. I embed directly into your B2B business as your Fractional Marketing Director, architecting your marketing function, leading strategy, and delivering hands-on execution that drives measurable revenue growth.
I partner with purpose-driven B2B businesses: life sciences, professional services, tech, and sustainability sectors. If your ambition matches your purpose, let's build growth that's strategic, sustainable, and significant.
10+ Years' experience
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4+ Years' leadership
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20+ Companies supported
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9+ Industries optimised
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Based in Perth, WA
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International experience
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10+ Years' experience · 4+ Years' leadership · 20+ Companies supported · 9+ Industries optimised · Based in Perth, WA · International experience .
WHAT I DELIVER
Three pillars of commercial growth
As your Fractional Marketing Director in Perth, I take ownership across marketing strategy, revenue generation, and infrastructure, the full stack of what makes B2B marketing actually work.
Strategic Marketing
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Go-to-market strategy development & execution
Digital ecosystem optimization (website, social, platforms)
Content marketing & thought leadership programs
Campaign strategy & management
Email marketing & nurture sequences
Internal communications alignment
Sales Enablement
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Sales process design & optimisation
Lead generation systems
Pitch materials & sales collateral
Customer acquisition strategy & targeting
Strategic partnership development
Pipeline architecture & management
Growth Infrastructure
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Marketing strategy development, budget management & project planning
Data, analytics & KPI frameworks
Marketing function design & team building
Process optimisation & efficiency reviews
AI integration & technology stack optimisation
Board-level reporting & stakeholder communication
Built for ambitious Perth businesses
I work with purpose-driven B2B businesses where financial growth serves a larger mission. If your ambition matches your purpose, we'll likely be a great fit.
Growth-stage startups
You've got traction and funding but you're not ready, or it's not the right time, to hire a full-time CMO. You need senior strategy now without the $200k+ salary.
Founder-led businesses
You're the best person in the room for your product or service, but you're also wearing the marketing hat by default. Let's fix that and get your time back.
Established SMEs
You've built something solid but growth has plateaued. Your marketing needs structure, leadership, and a clear commercial strategy to reach the next level.
Professional services firms
Life sciences, tech, sustainability, professional services… if you're selling complex B2B services and want clients who value what you do, this is for you.
Ready to scale strategically?
The road to sustainable growth starts with a single conversation. If you're an Australian company ready for senior marketing leadership, reach out and let's explore what's possible. I always aim to get back to you within 48 hours.
What Perth businesses ask me
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A marketing agency provides executional services; they produce content, run ads, manage social. A Fractional Marketing Director provides leadership. I own your marketing within your commercial growth strategy, hold accountability for outcomes, and integrate into your leadership team. I can also work alongside existing agencies, managing them on your behalf so you get better value from every dollar spent.
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This really comes down to what YOU need, and your growth stage. My consultancy is built to suit your business, not the other way round. Engagements typically start with 6-8 hours per week and scale up as momentum builds. We agree on scope upfront, and your retainer grows with you where needed. Start with what you need and expand as opportunities emerge.
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Absolutely! While I'm based in Perth and work with Western Australian businesses in person, I work with clients internationally. If you're a B2B business looking for a strategic marketing partner, location isn't a barrier.
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My focus is on purpose-driven B2B businesses. Particularly life sciences, healthcare technology, B2B SaaS, professional services, and sustainability sectors. I love getting stuck in with technical businesses who have complex sales cycles or nuanced service offerings. Over a decade I've worked across more than 9 industries and 3 continents. I bring genuine cross-sector perspective alongside deep B2B expertise.
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We start with a conversation to make sure we're genuinely the right fit for each other. I'm selective about who I work with, and I'll tell you upfront if I think someone else would serve you better. From there, we agree on scope, align on your growth goals, and I begin integrating. Onboarding is designed to be efficient so we're generating value quickly. I offer a flexible, strategic partnership, rather than rigid processes and box-ticking.
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It's typically the right model if you're past early validation stage, have some revenue traction, and need to scale, but aren't yet at the size where a full-time CMO makes commercial sense. Whether you're a growth-stage startup, an established SME, or a founder-led professional services firm, the fractional model is designed to give you senior leverage without the full-time overhead. If a fractional Marketing Director isn’ the right fit for you, I offer alternative engagement models, or can point you in the direction of a better fit.