Where purpose meets profit.
I scale B2B service providers through strategic marketing and sales enablement that delivers measurable growth, without the agency friction.
Laura Wright | Sussed StudioHi there, I’m Laura
A Strategic Marketing Consultant and Fractional Marketing Director for technical B2B service providers.
The work is excellent, the expertise is there, but the marketing isn't keeping pace, and every solution on the table trades one problem for another.
Sound familiar? That gap is why I'm here.
With over a decade of experience across 20+ companies, 9 industries, and 3 continents, I embed into ambitious B2B businesses as a strategic partner: senior thinking, hands-on execution, and a genuine investment in your success. No full-time overhead or agency guesswork, just marketing that works at the level your growth requires.
My focus is life sciences, professional services, and technical B2B businesses. The businesses doing complex, important work that deserves a market presence to match.
Delivering growth for where you are and where you're going.
Strategic Marketing
Attract and retain your ideal clients.
Transform your market position with data-driven marketing strategies that attract high-value clients and lasting relationships. From go-to-market strategy and digital platform optimisation to targeted campaigns, I create comprehensive marketing systems that expand brand awareness and market share.
Growth Infrastructure
Build for scale.
Build the commercial foundation your business needs to scale sustainably with strategic planning, team development, and performance frameworks. From marketing function design and KPI implementation to AI integration, technology stack optimisation, and board-level reporting, I create the infrastructure that supports ambitious growth.
Sales Enablement
Convert interest into revenue.
Turn marketing momentum into signed contracts with sales enablement systems designed for B2B service providers. I develop compelling pitch materials and collateral, build robust lead generation systems, and design pipeline infrastructure that transforms interest into predictable, scalable revenue.

